You would think that considering how expensive medjool dates are that medjool date orchard farmers would get a ton of money on their dates. The reality is that many medjool date farmers get very little for their dates. Some medjool date growers choose to sell their dates to the pack houses and distributors which in turn resell them at outrageous markups. The winner is the middle man. Not the hard working farmer that expends a great deal of time and energy to obtain the best results. Farmers grow food because they love the land. Farmers love growing stuff, working with nature and creating something of value. Farmers don’t focus on marketing and distributing their medjool dates or whatever produce t hey may have for sale. Farmers focus on production and quality. Every farmer wants to show the end product. Often you find that a farmer would produce and sell produce, fruits, and vegetables at a loss. This happens because farmers don’t pay attention to the profit. This holds true for farmers growing medjool dates. The big business and the middlemen understand that everything is a business, the small farmer grows hid medjool dates or whatever he happens to be growing for the joy of it.
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